Facebook advertising enables marketers to accurately promote their business to their key target demographics. With huge amounts of user data available (let’s face it, Facebook probably knows more about most of us than we do ourselves), Facebook offer a valuable marketing opportunity for many businesses. Facebook pay per click advertising can be a great accompaniment to your SEM and Social Media Marketing strategies.
A successful Facebook advertising strategy goes beyond simply engaging with your current fan base. It allows advertisers to target their highest converting audience segments and utilize the influence of word-of-mouth recommendations, greatly expanding social reach.
Pinpoint Advertising To Your Desired Target Market
Through the use of Facebook’s targeting options, marketers can not only direct their advertising to user groups based on demographics such as age, location, language, and gender, but also via more precise interests based on likes, interests, events, and even mentions. This allows marketers to accurately target their most important audience, right down to the type of car they drive or even their favourite shampoo! This type of ad targeting eliminates unqualified traffic, meaning better value advertising!
Only Pay For What You Use
Because Facebook PPC ads are performance based, you are only charged when a user likes your page, views your ad, or clicks through to your website. This style of advertising is completely measurable and scalable, allowing marketers to see exactly where their budget is being spent and the value it is bringing to the brand or company.
Grow Your Fan Base
Facebook PPC provides an array of advertising options and layouts to help marketers increase their fan base. Attract new followers by refining your campaign to target the most relevant users of your product or service. Achieve the greatest performance from your campaign by customising your marketing messages for each target demographic.
Word-of-Mouth Made Easy
Nothing is more influential to a potential consumer than a recommendation from a friend. With Facebook’s sponsored stories option, advertisers can turn their existing fan base into brand advocates! Marketers can recreating a word-of-mouth referral by combining this handy tool with their existing fan base. It has never been as easy to promote your business to your customer’s friends with weighted power of a personal referral.
If you’re looking to advertise online, Facebook can be a great place to start. Why not let the team at BrisDigital create a cost effective Facebook pay per click advertising campaign for your business? If you’d like to speak with one of our representatives, fill out the quick enquiry form on the right of the page or give us a call on (07) 3040 2505.